sean shang
ss.design
los angeles, ca
brand identity
typography
sports brand identity
other stuff
ss.design
los angeles, ca
brand identity
typography
sports brand identity
other stuff
Los Angeles 2028 Olympics and Metro Brand Identity
| Brand Idenity | MFA Thesis | Design for sports |
Los Angeles 2028 Olympics brand identity design is the part II of my MFA Thesis. When 2028 comes, we will witness a more optimistic environment globally, especially after COVID-19 and political conflicts. Olympics is a great opportunity for people to gather around and enjoy the excitement of sports. This project was inspired by the 1972 Munich Olympics brand identity design by Otl Aicher. The form was inspired by ancient Greek architecture and linked with the city of angels.
| Brand Idenity | MFA Thesis | Design for sports |
Los Angeles 2028 Olympics brand identity design is the part II of my MFA Thesis. When 2028 comes, we will witness a more optimistic environment globally, especially after COVID-19 and political conflicts. Olympics is a great opportunity for people to gather around and enjoy the excitement of sports. This project was inspired by the 1972 Munich Olympics brand identity design by Otl Aicher. The form was inspired by ancient Greek architecture and linked with the city of angels.
